Color of the year 2024 Pantone Institute; Red freshness and orange freshness together

This week, the American color institute Pantone, which selects the color of the year in December, released its report on the color of the year 2024. This year’s Pantone color is Rooibos Tea. Let’s know more about this color.

rooibos tea color; A color taken from nature

This year, Pantone’s Color of the Year 2024 includes ten colors, including five primary colors that express a sense of nostalgia. These colors are a combination of familiar old colors with a contemporary vibe that are much easier to mix and match than last year. In fact, colors that complement each other have been considered this year.

The color of the year 2024 is the color of rooibos tea or red tea. Leatrice Eiseman, color expert and executive director of the Pantone Color Institute, says about this color:

This color is actually a kind of red that is infused with woody notes of garlic.

The hexadecimal code of this color is #a23c26. This color is not in the list of web colors and therefore cannot be used in HTML and CSS codes. The values ​​of this color in the RGB system are (38, 60, 162). The color of rooibos is somewhat similar to brick and clay, but it has less orange and is instead more red.

Rooibos Color Psychology; The effect of rooibos color on mood

Color has a significant effect on people’s emotions and mood. The strategic use of color can improve people’s mental and emotional states and help them feel good psychologically. The color of rooibos is a living color that has many benefits for the freshness of the soul and the freshness of the body with the freshness of red and freshness of orange.

The presence of red in the color of rooibos enhances excitement and will have a refreshing effect on people’s mood. This color can evoke feelings of warmth, comfort, optimism, energy, enthusiasm and self-confidence.

Application of rooibos color in various industries

Apart from design and fashion, this color is expected to be used in industrial designs from cars and electronic devices to interior spaces, movies and animations.

1. Rooibos color in the fashion industry

Pantone’s color of the year is chosen with great care and obsession. For this reason, the chosen colors often inspire designers in the fashion industry. Some of the first to adopt this color in their designs include Emilio Pucci, Gucci, Alexander O’Neill of Markarian.

However, if you want to use this color in your own style, use it using the following combinations:

Rooibos complementary colors

The complementary color palette of Rooibos includes Cyan. The complementary color of each color is found at its opposite point on the color wheel. Combining complementary colors with each other is the best way to draw the attention of the audience to the color that we want to show more prominently. For example, if we want to show the rooibos color, which is the color of the year, better, we should combine it with navy blue clothes.

Analog technique

Colors in the rooibos family include metallic sun-burnt red and amaranth purple. These two colors are located on the color wheel, just to the right and left of rooibos tea color with a 30 degree difference. This color combination is soothing for the eyes.

Triadic technique

The colors that are 120 degrees different from rooibos on the color wheel are green and blue. This triple palette offers a stunning and beautiful combination with the best possible contrast.

Tetradic technique

The tetradic palette of rooibos tea includes green, sea blue and purple red. The tetradic technique is quadratic and is a bit complicated. So, if you don’t know how to combine colors, try changing the colors to achieve the desired result or use other techniques.

2. Rooibos color for interior decoration

This color is too intense to design interior decoration with, because it easily irritates the eyes. However, you can incorporate it into your home decor in the following ways:

Painting the ceiling of the room in rooibos color

Usually, the color of the ceiling is not very visible. Therefore, you can paint the ceiling of the bedroom, living room or living room in the color of rooibos tea. This color creates a luxurious and stylish yet modern feeling. Red can create a lot of excitement, but rooibos is softer and therefore, if you use it on a bedroom ceiling, it will create a romantic and passionate feeling. Do not forget that this color can make the space look a little smaller; But the comfort and peace it creates is worth it.

Using rooibos colored furniture

Instead of painting the walls in rooibos tea, choose items such as cushions, pillows and tablecloths in this color. Rooibos tea is a popular drink in South Africa; Therefore, choosing pots and dishes in the color of rooibos tea can decorate the home in the style of African homes. Furniture and sofa covers can also be attractive with this color.

Rooibos color lighting

Using lights of this color at home can bring you warmth and comfort. You can also use rooibos lampshades to create a different mood in the space. If you like to decorate your home in the easiest way, the best and cheapest way is lighting.

3. In the cosmetics industry

The color of rooibos tea is a bit like brick, but it is redder than that. This color is considered a complete and stylish choice for lipstick, and of course, it is very attractive for blush and nail polish. Rooibos is not as spicy as red, but it has inherited enough of its freshness. Therefore, it can be considered both dignified and stylish for makeup.

4. in marketing affairs

In marketing, it can be used as a color that induces feelings of excitement, pleasure and attractiveness. Youthful enthusiasm, excitement, enthusiasm and urgency are the characteristics of this color, which makes its use in marketing successful. Marketers can use this color in products when they are trying to create feelings of adventure, excitement and novelty.

In products related to young people, this color can indicate self-confidence, sociability and a sense of boldness appropriate to their age. In children’s products, from clothes to toys, this color conveys a playful spirit. Even in the field of sports, sports equipment can show a sense of speed and agility with this color.

5. In branding and logo

The brilliance of this color is suitable for advertising graphics, logos and websites and can be beneficial in attracting attention.

6. In the packaging industry

For food and beverage packaging, this color can show the taste and freshness well.

rooibos; A natural and harmless color for the environment

This dye is obtained from the rooibos tea plant, and for this reason, dyeing fabric using this natural, non-toxic, environmentally friendly dye can significantly reduce the carbon footprint of the textile industry. Dyeing with rooibos is easy and gives textiles a vivid and natural color. Rooibos is a color consisting of shades of yellow, orange and red.

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final word

Every year, the Pantone Color Institute selects the color of the year so that designers in the fashion industry, as well as people who do creative designs in various industries, can be inspired by that color and its combinations. The color of 2024 is the color of rooibos tea, which is a little red, a little orange, and a little brown. Perhaps it can be seen as a brick. In this article, we talked about the color of rooibos tea, its characteristics, its uses, and the psychological effect it has on our mood.

What do you think about the color of rooibos tea? Please share your views with us.

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