Milan Fashion Week – Spring and Summer 2024

Milan Fashion Week, like New York Fashion Week and London Fashion Week, was held very magnificently. This event is held every year in the city of Milan, Italy, during which top fashion designers from all over the world display their collection, which provides an opportunity to introduce the most up-to-date and outstanding designs and trends in the fashion industry.

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Analysis of Collection 2024 – Fendi

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A collection full of originality and according to the Vogue magazine, with the characteristic of Roman freedom.
If we want to analyze Fendi’s show; The first thing to notice is the authenticity of this Italian brand and the legacy of Lagerfeld. As always, Kim Jones was able to maintain the originality and beauty in Fendi spring and summer 2024 collection.
In the showroom, huge bags that are a sign of the first productions of this brand; It attracted attention. After the lights were turned on, the first model of color stepped on the stage and after her the models entered one after the other. In this show, there is no glamor or extraordinary movements that many brands have involved themselves in; could not be seen You just went to watch a fashion show of a famous brand and the designer gave you the same.
The colors used in this collection, like the brand’s fall-winter 2023 collection, were inspired by the style of Delfina delettrez, the daughter of one of the Fendi heirs, on her first day at work. Blue and brown color together or together with other colors drew the eyes towards them. Blue, brown, orange, cream, yellow, gray, pastel green and white colors were most visible in this collection, and black was used the least. In general, it can be said that this collection used cold and warm contrasting colors.
The lines seen in this collection were often soft and curved lines; Of course, in some looks, square and rectangular geometric shapes were also seen in the model’s coat or skirt.
The silhouette of the clothes consisted of long shirts, often oversized coats, ankle-length pants that were neither tight nor baggy, jackets, cropped leather jackets, several short skirts, leather fabrics, and short pants. In some clothes with the lines that were used, the emphasis on the female body and narrow waist was seen more. Among the other silhouettes used in this show were wide belts made of cloth, the trail of which hung in the front of the dress. Most of these belts were used in harmony with the color of the dress.
The model of the shoes was mostly heels and half boots. In some looks, doll models without heels were also seen. In this show, colored gloves were used for all models, often in pastel or brown colors. Gloves were designed in various sizes, up to the wrist or longer. One of the trends used by Kim Jones in accessories; The single earring was one of the trends of a few years ago.
In addition, each of the models symbolically held one of the Fendi bags, reminding the audience that Fendi bags have always been special and unique.

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Spring and summer 2024 collection of Diesel brand

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Diesel’s Spring/Summer 2024 collection was presented in a different setting (a free outdoor party with 7,000 people) and with the aim of living in the moment.

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As a signature of the Diesel brand, denim is an inseparable part of its collections; But in this collection, Glenn Martens – creative director of the Diesel brand – was not satisfied with the use of denim fabric with special and new cuts and went further. Using creative techniques, he made something completely unique out of denim. Creating a shadow with stone washing, tearing and creating a sense of decay of the fabric, multiple use of zippers and shaved denim fabric while maintaining the brand identity, added a spice of innovation to this collection.
In some items, you can see the denim fabric, which was created with the burning technique and then worked on the net. These items convey a feeling similar to peeling paint. In a number of other dresses, the Diesel brand logo and floral designs were seen in red, which were printed on the back of the denim fabric.

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Other artistic clothes of this collection include a long shirt that was hand-embroidered using scraps of denim fabric, and cargo pants whose pockets were connected with a string at the back. Cited.

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According to Martens, this collection was about being together and bringing people together in one moment. In several looks, Martens exaggeratedly drew our attention to the models’ underwear. He presented a new idea for wearing underwear by using a creative cut in the crotch area.
In some of the items, humorous interpretations of Hollywood movie posters can be seen. It seems that these clothes were a prelude to what was to come at the end of the runway
Screening announced: Free Diesel Film Festival this weekend!

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During this show, the body and face of some models were painted in harmony with their clothes. Finally, the last model came on stage with a look including a long black skirt and a top combined with a bralette and a headscarf – which was reminiscent of Bella Hadid’s dress designed by Ezzedin Ali – and finished the looks of this collection.

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An overview of the Max Mara spring 2024 collection show in Milan

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Women in Milan after World War II
In the spring 2024 collection of the Maxmara brand, we saw models whose makeup and style, while being simple and following the classic style, were a reminder of women and the significant change in their role in society. These models walked in a restored space with vegetation and were reminiscent of British green spaces. According to Ian Griffiths, Maxmara’s spring 2024 show showcases a style of women’s clothing that is at least 300 years old.
The clothes of this collection represented the view of the creative director of Maxmara brand on the position of women in today’s world by using fabrics from military uniforms.
Referring to the book of Isaiah (Hebrew Bible of the Old Testament), he pointed out that the earthly army has encouraged the flourishing of talents and abilities and has been a path for the education of today’s women.
This collection is inspired by the uniforms that women farmers wore in the past; including suits and dresses with aprons made of cotton thread.
In the spring 2024 Maxmara collection, in addition to the camel color that is the signature of this brand, Barbie pink, the trend these days, blue and green are also used.

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Ian Griffiths has designed this spring collection to be functional and comfortable in addition to being stylish. Denim material, thick and elastic belts, high-heeled sandals and pencil skirts were other attractive and simple items of this collection.

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An overview of Calcaterra’s spring 2024 collection show in Milan

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September 22, 10:30 a.m. On the third day of Milan Fashion Week, Daniele Calcaterra, the creative director of the Calcaterra brand, unveiled the women’s spring-summer 2024 collection. In this show, we see 32 looks in an environment without special stage design and in a green and open space.
This collection started with a short black and oversized coat as the first look. Oversized jackets, pants with pleats in the front, emphasis on broad shoulders and the use of wide collars are prominent features of this collection. The dominant colors of this collection include black, white, brick, olive green, orange, pastel green and brown.
Carefully in the details of this collection, we see the use of denim, leather and in some looks, the use of knitted shirts. In general, it can be said that most of the fabrics are simple and without designs.
Oversized sleeves, cutouts and even the iconic and unused sleeve can also be seen. The shoes used in this collection are in white and black colors and are placed next to small and large bags in black, orange, white and lemon yellow colors.
The use of unique silhouettes, volume, clean and simple lines, and minimalist clothes are the signature of this brand as always.
What do you think about this collection? What features of this collection are attractive to you?
According to Daniele Calcaterra, the collection was inspired by “when I first fell in love with fashion”.
He designed in the late 80s and early 90s.
According to the creative manager of the brand, simplicity is a necessity and beauty is a feature. Just like this collection, in 32 looks, it displayed simplicity along with beauty and innovation.

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A review of Moschino’s spring 2024 collection show in Milan

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“Showing forty years of immortality in one collection”
Moschino’s Spring/Summer 2024 collection was a testament to the brand’s enduring legacy and ability to captivate audiences. The Italian luxury brand celebrated its 40th anniversary yesterday by unveiling a collection in which, along with paying tribute to the originality of the brand, it also showed a bold step towards the future. This was the first collection after Jeremy Scott’s departure and set the stage for Moschino’s future direction.
The Moschino show went beyond the standards of a simple runway; A multi-act play presented by four stylists: Carlyne Cerf de Dudzeele, Gabriella Karefa-Johnson, Lucia Liu and Katie Grand, inspired by the Moschino archive and integrated with performance art. The aim of this collection was to showcase the quality that Moschino has been known for for four decades and showcase the strength of Franco Moschino from four different perspectives.
At the beginning of the show, the red curtains were opened and the first part of the collection was unveiled; Clothes based on the Italian founder’s aesthetic were on display: left and right pantsuits, leather jackets and black turtleneck dresses, which were given a subtle taste of contrast with small heart-shaped bags. Johnson’s works came next and marked the beginning of the second act. The result of this show once again suggested Franco’s favorite cowboy hats and crocheted dresses for modern women.
The third act started with a slogan from Franco. Liu’s looks were very eye-catching along with a lot of accessories, heart-shaped motifs and beautiful embroideries. For the fourth and final act, Katie Grand prepared a set that displayed both taste and sarcasm. He said: “The use of slogans was deeply attractive to Franco; So the idea of ​​LOUD LUXURY came to my mind very suddenly. Franco’s shows were always conceptual, and that was their inherent appeal to me.”
The color palette of this collection was a compact combination of white, black, gold and khaki; a lot of accessories also added to the charm of the tops. Overall, this collection can be called a delightful combination of fun and sophistication; A colorful chocolate shop where each outfit offers a unique taste.

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Spring and summer 2024 collection of MM6 brand

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While the models were removing the black thread curtain at the beginning of the century, the unknown designer of the MM6 brand was unveiling his spring/summer collection at Milan Fashion Week.
MM6 is a sub-brand of Maison Margella, famous for producing clothes in urban style (Urban Style) and turns old sewing techniques into impressive ideas.
The powerful team of this brand created free clothes that were easily combined with each other; They were depicted in the most stylish way. The soft and bare fabrics in the neutral color palette of this collection and the addition of blue color to the leather fabrics depict a bright and classic collection.
The striking items of the collection included flared trousers, V-shaped bodysuits and shorts that retained their vintage style. In the previous collections, we saw the collaboration of the MM6 brand with SALOMON, and in this collection, the shoes and boots that were the result of this collaboration; It is visible.
The peak of creativity of the designer team of this brand was in designing a top and uniform made of melted paraffin, and according to the designers of this collection, it was a social movement to show the warmth of recent months all over the world.
In the following, the invitation that was sent to the guests of this show; In the 13th and 18th looks, it became a part of the mannequins’ clothes and attracted the attention of many audiences.
The nostalgic feeling, which was the theme of this collection, was seen in the design of the uniforms. In ancient times, these uniforms were used for different jobs such as butchery or labor.
All in all, several renovations were done on all the clothes in this collection; Although, according to some critics, the collection seemed a little boring or did not contain many new ideas, it can never be denied that MM6 designs clothes that are timeless and wearable.

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Philip plein spring and summer 2024 collection

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“Establishing a colorful amusement park in the Milan fashion show”
On Saturday night, Philipp Plein celebrated its 25th anniversary with a collection show at the Allianz Cloud indoor venue. Philipp Plein, known for his extravagant and extravagant shows (from bringing huge motorcycles down the runway to gigantic trucks); This time, by bringing a small amusement park on the runway of the Milan fashion show, he aroused the admiration of his fans. Plein presented its Spring/Summer 2024 collection in its biggest show yet: a giant chain swing that glowed with neon lights in the middle of the stage, as well as skate dancers moving between models across the runway.
Before the start of the show, Plein came on stage with his ten-year-old son Romeo and gave a speech on the occasion of the anniversary of the establishment of his brand: “Today is the 25th anniversary of the Philippe Plein brand. The reason for our existence and strength in the market is you who have been with us since the beginning. we are a family; I have one son now and the second one is due in a few days and you are all part of this family. Thank you all.” The first model with a short coat and skirt made of printed fabric with graffiti designs and pastel colors, passed through the light and came on stage, the other models also left behind her. Plain collection included all clothing models; From short skirts to dress shirts for women and from shorts to leather jackets for men. The common feature of all 63 looks of this collection was the happy and pastel colors of the fabrics, as well as the fact that most of the clothes were patched.
The menswear of this collection consisted of patched jackets with special stitching, jackets with fiery collars, motorcycle jackets and zap jeans. The women’s clothes of this collection also had a touch of the past; Fashionable outfits included cropped jackets with short skirts, oversized blazers, pleated hems and long shirts. Plein said after the show: “Lately, along with our popular perfume and accessories, patchwork clothes have become more important to my business. That’s why you saw colorful suits tonight. Fashion is a new business; But clothes should be fun.” The grand plain show ended with the models spinning on the illuminated chain swing to mark a grand and special conclusion to the brand’s 25th anniversary show.

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Spring and summer 2024 collection of AVAVAV brand

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No time to design! No time to explain!
The new collection of Avavav brand was not just a fashion show; Rather, it contained an exciting show.
The models walked more hastily than ever; While the make-up was dripping from their face and unlike most brands, they did not care about having a well-groomed appearance. They were pushed towards Sen, or put on their clothes as they walked, to give the viewer a sense of the stress of getting clothes ready at the last minute.
If we skip the execution; The costumes themselves contained a million interesting or even funny ideas. The hoodies that were worn in reverse, the use of pins to close the open pieces of clothes, fur boots and the use of adhesive tape and note-taking papers as materials, made a surreal collection.
Bat Carlson, the creative designer of the brand Avavav, creates sneakers with a purpose. In fashion, being luxurious is being better; But Beit strongly disagrees with this definition. Ideas of covering breasts with hands, models being barefoot and Filthy Rich tattoos, which is the name of the first collection of Avavav brand; Once again, he mocked and criticized luxury fashion and made everyone wonder.
“Made in Italy or China, I can’t remember!” was written on one of the clothes. This issue caused the formation of different opinions about this collection. Many in the fashion industry believe that the brand has questioned the very nature of fashion, while others consider it genius.

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It seems that this young Swedish designer unveils a new trick in every collection. According to Beit himself, being different and up-to-date was not an easy task for our team; But we needed to tell everyone that we are a new brand and prove our capabilities.
Do you think this brand will remain special and controversial in the next collections or not?

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If we were to use one phrase to describe this collection; That phrase was:
Chess in the style of the 60s!
Models transformed into soldiers and kings and queens on a runway with a checkered pattern; Of course, soldiers wearing A-line dresses and kings and queens dressed in pastel colors and short skirts.
This interest goes back to the 60s when Gianni Versace was alive and his 1995 coat, which was also the source of Donatella’s main inspiration for the design of this collection; Of course, one of the differences between this collection and the 1995 collection was the greater use of the checkered pattern, which is also considered one of the trends of the 60s. In addition to the runway, this pattern was also seen on models, such as Claudia Schiffer’s green shirt, in which guipure was combined with shiny checkered fabric, and the show ended with it.
In the 60s, being a young and educated girl was considered a trend! with short skirts, clothes similar to school uniforms and colored pants; Now that girlhood is experiencing renewed popularity, maybe Versace is trying to be a part of this growing trend. The brand also played a prominent role in the press tours of the movie Barbie, a movie that tells women that they don’t need to be ashamed of their girlhood.
Of course, in this collection, in addition to the soft and gentle looks of girls, femininity was also seen; Like structured black jackets and leather sets, especially red leather. The red leather jacket is one of the trends that have been seen in abundance this season. Another trend seen this season was the return of flat ballerina shoes.
These flat shoes and hair bows are a confirmation of the greater popularity of girlishness and tenderness, of feminine seduction and charm in this Versace season. Recognizing this trend shows Versace to be a leader.
Do you prefer feminine beauty or girlish innocence?

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