Naron unveiled its new brand identity; A step towards meaningful tourism

After more than a decade of activity in the field of group travel and nature tourism, Narun tourism agency unveiled its new brand identity and strategy. This change is part of the brand’s evolution to align with the new needs of travelers and reflect the core values ​​of Narun.

According to the brand management team, extensive quantitative and qualitative research conducted over the past year shows that today’s audiences are looking for the experience of meaning, human connection, and a sense of belonging in travel more than visiting destinations. Accordingly, by redefining its position in the market, Naron has changed its path from destination-oriented tourism to Meaningful Travel, an approach that focuses on experience, understanding and communication.

In the rebranding process, the visual identity of Narun has also been redesigned. Unlike in the past, where signs of nature played a prominent role in brand design, in the new identity, the focus is on the concept of movement, harmony and the depth of travel. The new logo and visual language, instead of the image of nature, expresses the inner sense of human journey and transformation.

In its new path, Naron continues to focus on Iranian tourists and domestic cultural experience, and its goal is to provide a professional and humane model of travel in the context of Iranian culture. At the same time as this change, Narun digital platform has also been redesigned to provide passengers with a more up-to-date user experience.

Soon, Narun will start the second phase of its transformation by introducing the loyalty program of travelers and meaningful tours, a step towards shaping a new future for travel in Iran; A journey from destination to meaning.

Narun currently provides various services in the field of tourism, from domestic tours in most parts of Iran, from Tabas to the islands of the Persian Gulf and parts of the north and south of Iran, you can choose the tour you want with a high variety and reasonable price. You can also buy foreign tours such as Nepal, Brazil, Kenya, Japan, Sri Lanka and Northern Lights from Narun Travel Agency and experience a memorable and different trip with the right quality.

The rebranding of Narun is the beginning of a path that allows travelers to enjoy a different experience in addition to seeing the natural scenery and enjoying nature, with a comfortable feeling of the quality and orderliness of the tours and their reasonable price.