Dream of Traveling on Tehran Highway; Snaptrip Campaign and Hope Return to City

Two months after the end of the war and while Tehran’s city billboards still reflecting the war images, Snaprip returned to the streets with an urban campaign, a dream of traveling and a message of continuing life. A different journey campaign that had come from the first few days of the message and the multitude of his presence in the city.

The campaign, which began in the Subrape Snap platform and expanded with the installation of summer billboards in high -income points in the capital, was launched at a time when tourism businesses were still abolished by the cancellation of flights and residences and consequences. The clear message of travel advertising and the return of peace while instilling hope also followed the role of reconstruction of the travel market.

Snaprip Campaign “Up to Snaptrot Snapshot; On the journey of comfort, it is easy to choose to give the audience a clear message; After the adventures of the war, it is more important than ever to know that travelers know that there is a reliable supporter in all circumstances.

The message was reinforced with city billboards and synergies with hotels and airlines and created a picture of brand responsibility in managing travel experience and providing passenger comfort; A step beyond the product’s advertising and played an effective role in rebuilding public trust and stimulating the demand for domestic travel in post -war conditions.

The Snaprip Campaign was not just a simple advertising activity, but also as a change in space, especially after the war. A review of the reactions on social networks, especially LinkedIn, shows that the campaign’s message has been beyond introducing travel services and has been able to convey a sense of hope, peace and empathy to the audience.

One user wrote about the message of the campaign in LinkedIn:

«Some campaigns are not just advertising; A return; A firm step in the heart of ambiguity; A reminder that travel can be safe and memorable again.

Another user has described the Snaprip Campaign as the “wave of hope”, which shows one of the main messages of the campaign that was hopeful in the tourism market.

Many users have responded to the event with empathetic terms, such as describing the campaign to “calm breath in the stressful atmosphere”. These feedback shows that Snaptrip has managed to cross the border of advertising in the campaign and introduce its brand as a companion to create moments of peace, hope and change. When the audience is facing everyday pressures, such a positioning can make the brand a positive and positive authority in customers’ minds.