Although the launch of the iPhone Air in China was a remarkable success and Apple’s ultra-slim flagship quickly sold out in online and physical stores in the region, it seems that this success is not universal. Reception in other areas has apparently been poor. For this reason, a research institute reduced the iPhone Air production forecast for the remainder of 2025 by one million units.
According to Tecna’s mobile media department, data released by a Japanese investment banking and financial services company shows that weak iPhone Air sales have forced analysts to lower production forecasts. Apple’s previous forecast for annual sales of 246 million iPhones is now down 7% to 229 million units by 2026. These reports emphasize that except for the iPhone Air, other iPhone 17 models are experiencing good sales.
On the other hand, the sales statistics of iPhone 17 Pro and iPhone 17 Pro Max have increased slightly compared to the same period last year. The basic version of the iPhone 17 has also performed extremely well. The production forecast for the non-Pro standard model has been increased by 2 million units. This increase was 1 million and 4 million units for the iPhone 17 Pro and iPhone 17 Pro Max models, respectively.
In the case of iPhone Air, the production forecast of one million units has been reduced. However, the total production has increased from 88 million units to 94 million units for this year. A key advantage for Apple right now is the incredible popularity of this slim flagship in the Chinese market, which is the largest smartphone market in the world.
While Samsung’s challenges with the Galaxy S25 Edge led to the cancellation of the Galaxy S26 Edge for next year, Apple continues to push the iPhone Air. It is not clear whether the current popularity of this model will be maintained in the coming weeks. If demand gradually declines, Apple will simply ask its suppliers to ramp up production of the other three models.
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