The low sales of the Galaxy S25 forced Samsung to revise the S26 design

Samsung has begun to develop the Galaxy S26 Plus in an unexpected and very early move. The decision, which reflects a major strategic change in the company’s approach, is apparently in a direct response to the unpleasant sales figures of the Galaxy S25 series.

According to reports released by informed sources in the supply chain, the newly introduced flagships, the Galaxy S25 and S25 Plus, have failed to create enough excitement in the market, and this has led to Samsung executives to conclude. As a result, the company has decided to start its next -generation project early to provide a complete review and fundamental changes in its design and capabilities of its future flagships to prevent this experience from repeating it.

The important thing in this news is the code chosen for this new project. Samsung uses Zero Zero project name to develop the Galaxy S26 Plus. This name is very significant for the older brands of this brand because the Zero project was the same internal code used for the development of the Galaxy S6 a decade ago.

In its time, the Galaxy S6 was a full -fledged revolution in Samsung’s design language, and by removing the plastic body and presenting a combination of metal and glass, it was able to transform the brand’s image in the market. The reuse of this code greatly reinforces the speculation that Samsung intends to experience a major and fundamental leap with the Galaxy S26 and not just to the gradual improvements we have seen in recent years.

This new approach shows that Samsung is well aware that the flagship smartphone market has reached a saturation point and other consumers are reluctant to replace their phone for small and minor updates. The not -so -powerful sales of the Galaxy S25 series have clearly conveyed the message to the company that it requires bold and tangible innovations to stimulate demand and compete with competitors such as Apple. Therefore, the early start of the new zero project can be seen as accepting this fact and an attempt to distance themselves from past conservative strategies. It is expected that this deep review of all aspects of the device, from industrial design and materials to the materials to the camera and software capabilities, and launch a completely different product.

Ultimately, Samsung’s early move could be a turning point for the whole smartphone industry. If the company succeeds in launching the soul of the zero project, it can re -set the flagship market standards again, inspired by the zero project of a truly innovative and exciting year. The decision will also increase the pressure on other manufacturers so that they can get out of the repetitive upgrade cycle and move to meaningful innovations.

The future will show whether the new zero project can repeat the success of its original version, but what is certain is that Samsung has shown that it has heard the market and is preparing to retrieve its position as an undisputed advance in the technology world.