Why does Apple want to make the choice between the iPhone Air and the iPhone 6 Pro for you to become a nightmare for you?

New reports of Apple’s supply chain reveal an important strategic change in the iPhone 5 production line, indicating the company’s new approach to raising revenue.

Apple intends to deliberately make the choice between this model and the base version of the iPhone 6 Pro intentionally by removing the Plus model and introducing a new model called the iPhone Air. The main purpose of this strategy, approved by sources such as The Elec and the reputable Jeff PU analyst, is to increase the average sales price of iPhone or ASP. By eliminating the traditional boundaries between standard models and Peru, Apple puts customers in a calculated circle to eventually lead to more expensive Peruvian models and guarantee the profitability of the company in a saturated market.

To achieve this goal, Apple plans to significantly upgrade the iPhone Air to find a close value to the Peru model. The most important possible change of equipping this model with a larger display is, and more importantly, promotional technology at a renovation rate of 1 Hz; The capability that has been exclusively owned by Peru models. This dramatic upgrading enhances the perceived value of the iPhone Air and turns it into a serious competitor to the base version of the iPhone 6 Pro. This approach will make consumers a simple choice between good and excellent, but rather among the two awesome options that are relatively low price differences, and this will be the key to the success of Apple’s new strategy.

This customer selection engineering is a psychological tactic to encourage users to spend more money. When a customer falls between a highly advanced standard model and a premium model that is only a little more expensive, it is likely to persuade themselves to get the best option. Although the iPhone 6 Pro will still maintain its exclusive superiority such as the best camera system and the latest generation A Series processor, the tempting capabilities of the iPhone Air make this choice more complicated than ever. Finally, this strategy allows Apple to significantly increase its income and profit margins even with the stability of the total number of phones sales by increasing the average sales price.