How to keep our sales and profits in critical situations?

In recent years, Iranian businesses have been met with critical conditions; From chrona epidemic to severe currency fluctuations and Internet access restrictions. These conditions have not only changed the way customers buy, but have brought many traditional businesses to the closure.

However, experience has shown that those businesses that became digital in time and took the online sales infrastructure seriously were able to survive, but also gain a greater market share. In this article, we examine how to maintain sales and profits in critical situations.

1. Critical conditions, an opportunity to recreate business

The first step to survive in critical situations, Acceptance of change Is. Consumer behavior is no longer the same before. People prefer to buy home, trust brands that are responsive online, and provide easier shopping experience.

This is where professional site design is important. A good site can be your digital showcase; A place to introduce products, attract customers, answer questions and convert visitors to the buyer.

2. Online Store: Sustainable Sale Spine

Building an online store is not just an option; But to one Strategic Necessity Has been converted. With an online store:

• Are not limited to working hours or location
• You can do targeted marketing (eg rhythling or email marketing)
• Get detailed data from customer behavior
• It is possible to diverse payment, shipping, discounts, etc.

In crises, where the physical store is closed or reduced, it is the online store that keeps the income flow alive.

3. Confidence in the online space by receiving this

One of the biggest concerns of customers in online shopping, Trust Is. Getting an electronic trust icon (this) is an important step in making sure of the customer’s mind.

By receiving this:

• Under the probability of purchasing
• Site conversion rates rise
• You can activate official payment ports
• Your business is legally formalized

While users are more cautious about online shopping, having not only an advantage, but also a necessity.

4. Crisis management with digital tools

Website design and build online store is just the beginning of the route. To maintain profit, you need to take advantage of digital tools:

• Analytical tools Like Google Analytics to analyze customer behavior
• CRMs To maintain and loyal customers
• Advertising platforms Such as Google Ads or Social Network Ads
• Marketing Automation To reduce human resources spending in times of crisis

These tools help you get more output with less resources, and make your sales more targeted and optimized with better understanding of the customer.

5. The scenario of a successful business in crisis

Imagine a clothing store in Tehran at the beginning of the Corona crisis. But the store designed a site within two weeks, launched an online store, photographed its products, and gaining the trust of users.

Within three months, their online sales surpassed their previous in -person sales. Reason ?:

• Using targeted advertising
• Manageable Shopping Cart
• Possibility of secure payment
• Creating a simple user experience

This is not true or fabricated; Rather, it is a model that dozens of Iranian brands followed.

6. Practical suggestions to start quick

If you haven’t thought about online sales to date, the crisis is the best excuse to get started. Early steps can be:

1. Collaborate with a specialized team to design a dedicated site
2. Using online store building platforms such as Woocommers or Shapifa
3. Brand registration and receiving Inm to increase trust
4. Site connection to formal payment gateway
5. Launching and Supporting Customer Support System
6. Start digital marketing campaigns to attract new customers

Conclusion: Survival with a forward -looking look may

Finally, crises are always part of the market reality. But what distinguishes successful businesses A smart and quick response to crises Is. With the above, you can not only survive in the crisis but also get a better place in the future digital market.