It seems that Amazon does not want the Perplexity artificial intelligence browser to offer the possibility of direct purchase from this marketplace. For this reason, this artificial intelligence startup has threatened a lawsuit.
According to The Verge, Amazon said in a blog post that it repeatedly asked Perplexity not to allow its artificial intelligence browser, Comet, to make purchases for users. In response, Perplexity has accused Amazon of bullying.
Perplexity Comet browser should not buy from Amazon for users
The artificial intelligence browser of the Perplexity startup called Comet, which was recently launched, has an agent-oriented feature and can make purchases on sites like Amazon instead of users. But now Perplexity says it has received a threatening letter from Amazon demanding that the feature be stopped. Perplexity considers this action against Amazon’s claimed values.
“Amazon must love this,” startup Perplexity said in a blog post. Easier shopping means more transactions and more satisfied customers. But they don’t care. “Amazon is more interested in showing you ads, sponsoring results, and influencing your purchase decision with additional and confusing offers.”
“It’s like walking into a store and only being able to hire someone from the store to make your purchase,” Perplexity spokesperson Jesse Dwyer said in a statement. He will not be your personal buyer, but a sales associate.”
Amazon also announced in a statement that third-party programs that make purchases from this marketplace on behalf of customers must respect the service provider’s decision to participate or not. Amazon claims that Comet’s artificial intelligence browser provides users with a poor shopping and service experience.
Perplexity claims that Amazon blocks the company’s shopping bot because it wants to sell ads and push users to make more expensive purchases; Because unlike human shoppers, a robot tasked with ordering only a specific laundry basket is unlikely to be tempted to buy a more expensive model.
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