At the press conference of Didar company, “Aida” was unveiled as an artificial intelligence assistant for sales and communication with customers. This new tool was developed with the aim of improving the performance of sales teams, reducing support calls and creating a more human experience in business conversations.
In this event, Mohsen Mahmoudi, the CEO of Aida, and Sahand Hashemi, the Vice-President of Didar, gave explanations about the goals, capabilities, and the intellectual model behind the design of this product.
Smart selling, not just answering machines
Mohsen Mahmoudi, CEO of Aida, explaining the nature of this product, said: “The purpose of Aida is not only to answer; Rather, it is supposed to convince the customer that the purchase should be done in the right and natural way. We wanted to create an experience that behaved like a real human at every step.”
Referring to Aida’s dialogue-oriented design, he added: “The user can easily enter the platform, register and communicate through channels such as Telegram or Instagram. Aida asks basic questions, recognizes the user’s need and continues the conversation accordingly.
According to Mahmoudi, the main focus of the development team has been on creating conceptual understanding in Aida: “We tried to make Aida communicate between concepts like a human being. It does not just store data, but also understands the relationships between them. Based on this, he can identify what the customer wants and at which stage he is in the purchase path.”
A sales assistant, not a salesperson replacement
Ida’s CEO explained that this assistant is not going to replace sales experts, but has a complementary role: “Ida helps the seller to answer incoming calls and repetitive conversations intelligently and spend his time on more important conversations. We insist on using the term sales assistant, because Aida is a human complement, not a replacement.”
He also said about Aida’s personalization capabilities: “The business can determine how the tone of the conversation should be; For example, a creative dialogue should be continued or special methods of persuasion should be used. The details of each conversation style can be adjusted so that Aida’s behavior is adapted to the type of brand and customer.
Reducing support calls and increasing customer satisfaction
In the continuation of the meeting, Sahand Hashemi, deputy director of the meeting, explained about the conceptual structure and technical performance of AIDA: “The name AIDA is taken from the classic AIDA marketing model; Abbreviation of Attention, Interest, Desire and Action, which is one of the most useful frameworks in sales. Our goal was to implement this model in a practical way in the behavior of an artificial intelligence to intelligently guide the customer from the stage of attention to the purchase decision.
Hashemi added: “Aida is flexible and can be adjusted according to the needs of each business. From the type of product to the behavior of customers, everyone plays a role in the personalization of Aida. This flexibility has caused the number of support calls to be significantly reduced on the website. Now users ask hundreds of questions through chat every day and Aida answers automatically.”
He emphasized that the purpose of meeting the development of Aida is to free up human capacity for more key parts of the sale: “When the preparation and response to repetitive questions is automated, the salesperson can focus on the final part of the sale, which is the human conversation and closing the deal. In fact, Aida paves the way to the purchase so that the sales team can sell instead of responding.”
Learning, Aida’s beating heart
Mahmoudi said in another part of the meeting: “Aida learns from every interaction.” The more he talks to customers, the more accurate he gets a better understanding of sales vocabulary, needs, and situations. This gradual learning makes Aida become an experienced companion for the sales team over time.”
He added: “One of the interesting features of Ida is that she convinces not by pressure, but by creating opportunities. That is, instead of sending repeated and annoying messages, it creates an environment for the customer to be interested in calling or making a purchase. This is the human behavior that we were looking for in the design.”
The unveiling of Aida is a new step by Didar company in the direction of smartening the sales process and communication with customers.
According to the managers of this company, Aida is not supposed to be a competitor of sales forces, but rather an intelligent assistant that makes the buying and selling experience more natural and effective by understanding human language, adaptive behavior and continuous learning.
In a world where communication with customers is rapidly becoming digital, meeting with the introduction of Aida tries to remove the border between technology and human feeling; Where selling is no longer just an exchange of goods, but an intelligent conversation to create trust and a lasting experience.
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