Company WalmartOne of the world’s largest retailers, announced that with Openai Reached an agreement to allow direct purchase of your products through ChatGpt artificial intelligence chats Provide customers.
This is part of the US retailer’s efforts to coordinate by changing the way consumers discovered products. Customers are reportedly not only using social networks and sellers’ suggestions for shopping, but they also use more day before ChatGPT and other artificial intelligence chats to find goods and the best discounts.
Valmart’s cooperation and openai
“The online shopping experience has been based on the search bar and a long list of product results for years, but the process is changing,” said Walmart CEO Doug McMilan. He added that the capability of artificial intelligence based on multimedia content will be personalized experience and relying on underlying information. McMillan says Walmart is moving towards a “easier and more enjoyable” future. However, the exact date of supply of Walmart products with ChatGpt has not yet been announced.
On Tuesday, Walmart’s shares increased by about 5 percent and reached their highest level in 52 weeks. This partnership with Openai is announced after introducing the Instant Checkout feature in ChatGpt, which first provided the ability to buy with Etsy stores. This feature allows customers to purchase products directly, and according to Openai, more than one million Shopify sellers, including Skims and Glossier, will soon be added to the service.
Instant Checkout is considered a new source of revenue for Openai, and although the financial details of the agreement with Walmart have not been disclosed, Openai has previously announced that it will receive fees for transactions made by ChatGPT.
Walmart also uses Sparky artificial intelligence assistant in his app, which makes it easier to buy customers by offering products, summarizing users’ comments and other capabilities. Walmart’s growing investment in artificial intelligence is part of the company’s attempt to reduce the distance with Amazon, which was a pioneer in the supply of artificial intelligence assistants. According to Similarweb data, about 15 percent of Walmart’s references were in September via ChatGPT, which shows growth compared to 9.5 percent of the previous month, although these references make up only a small portion of the company’s total website traffic.
This collaboration is an important step in Walmart’s digitalization and the integration of artificial intelligence in the online shopping experience and shows the increasing importance of artificial intelligence chats in changing consumers.
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