Company Vedafon (Vodafone) In a new way to test new marketing methods, instead of using a real presenter A digital face Built with help Productive artificial intelligence Used in his advertising.
Reportedly, this video ad that on the social network Tikktak Published has attracted a lot of attention because its abnormal features showed that we are not facing a real person.
One of the viewers who saw the advertisement during his recent trip to Germany had found details that seemed abnormal. The motion of the performer hair was not normal, his face spots disappeared, and his face made an artificial feeling that a clear example of the phenomenon. Valley -to -Valley (Uncanny Valley) It was. These signs made it clear that this virtual influencer was made by AI technologies.
Use Influencer Artificial Intelligence In Vedafon advertising
User feedback was interesting to this ad. Some audiences responded to questions about the reason for not using a real person. In response, Vedafon explained that he was experimenting with a variety of advertising styles and this time he decided to use artificial intelligence. It was also mentioned in another explanation that the presence of AI in everyday life is so bold that it is natural to bring the company into its advertising. It is clear that the main purpose of the brand is to measure the impact of new approaches and to evaluate the general reaction to advertising based on new technologies.
The point is that the attractiveness of this ad was formed not in its marketing message, but in the same sense of “unrealistic”. The viewer unconsciously found that nothing in the image was natural, and this increased his focus on the video. In the ad text, the commercial message was also directly stated: “Home Internet Downloads up to download up to 1000 MB It is now available. ” In fact, the combination of a simple message with this particular digital representation has acted as a new approach to attract the audience.
Vodafone had previously had the experience of using artificial intelligence in advertising, and last year it had released a video made all images made fully with productive artificial intelligence. This process, of course, is not limited to this brand and has grown significantly worldwide. Based on a report from the New York Times, the use of Virtual Influencers It is rapidly popular, and many large companies have come to this approach. One of the prominent examples is the digital character “Lil” Miqula, created by Dapper Labs and so far in promotional campaigns. Calvin Klein ,Prada And BMW Employed.
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