Pinterest unveiled artificial intelligence -based “automatic collages” tool

Pinterest recently announced that it is testing a new feature called Auto -collages Is; An artificial intelligence -based tool that allows advertisers to rapidly catalog their products Buy collages Convert.

This feature is aimed at facilitating brand access to the audience, while saving time and creative resources. According to the company’s announcement, Collages One of the most popular content formats among the Z generation They are and so far tens of millions of collages have been created by users on the Pinterest platform.

In early experiments, it is specified that Users have been twice as much as conventional product pins by automatic collages. These collages with smart categorization of product images based on various factors such as Style ideas, user interactions, product similarity and previous users’ storage They are produced.

For example, the new tool can put clothing that is a complementary style in one collage or create combinations similar to previous successful collages based on users’ behavior.

Julie Townse, Product Marketing and Operation Pinterest Operation Said this.

“The automatic collage came out of the Pinterest ADS Labs program, which was launched last year to develop innovative artificial intelligence tools. “This feature is an exciting step forward that uses artificial intelligence to create creative content that communicates with the Z generation and even beyond.”

Pinterest also announced that the analytical tool Trends Updates itself to help advertisers A more accurate understanding of users’ purchase behavior Obtain. The new version of this tool analyzes information about stored products, searches and purchases of users More accurate predictions of future trends Provide.