Apple’s artificial intelligence is not yet ready: Siri remained in silence

During the World Conference on Apple Developers (WWDC 25), the company unveiled a set of updates at its operating systems and services; From a new design called “Liquid Glass” to redefinition. However, one of the key promised innovations last year was extremely tangible: a more personalized version of Siri Audio Assistant, based on artificial intelligence.

Although Apple’s senior vice president of software engineering Craig Fedreigi made a brief reference to the course of development in the main speech, he emphasized that the upgraded version of it would require more time:

“As we said earlier, providing more personal features for Siri requires high quality and more time. We look forward to sharing more information by next year. “

This ambiguous comment clearly shows that Apple has no plans to release a new version of Siri before the year – a proclamation that is not very important in the fast -paced artificial intelligence ecosystem.

From the transformation promise to the vague reality

The more personal version of Siri was first introduced at WWDC 24, where Apple introduced it as the “next big step” on the path of digital assistants and promised that Siri would be equipped with understanding the personal contexts of users, including relationships, communications, and daily habits.

In addition, this version was supposed to provide the ability to execute intra -program and intercontinental programs more accurately and intelligently.

However, reports such as Bloomberg indicate that the developed version is still facing serious challenges in terms of performance and sustainability. According to the report, the new Siri only works for about two -thirds of the time; A problem that has prevented its public offering.

Reconstruction of the team and the change of project command

In March, Apple officially announced that the Siri update project is lagging behind the anticipated timetable and would take more time. In a significant move, the company abandoned John Jianandia, the senior vice president of machine learning, and led it to Mike Rockwell – a thinker behind Vision Pro.

This structural change shows that Apple seeks to redefine its path to artificial intelligence assistants after a period of rest and delay.

Compete with the elders: Apple is backward?

While companies such as Openai, Google and Anthropic are continuously presenting new versions and impressive improvements, Apple’s delay in smart assistants has raised concerns among analysts and investors.

To make up for this gap, Apple unveiled WWDC 25 of collaborating with Openai. Now when Siri is unable to respond, users can be referred directly to ChatGPT. Apple has also updated the ability to producing artificial intelligence (Image Playground) for the use of ChatGPT capabilities.

Other promises on the horizon

Although there was no new Siri, Apple unveiled another set of artificial intelligence programs in its ecosystem:

From the basic models to the live translation, Genmoji, the Apple Watch, the XCode artificial intelligence, as well as the upgraded version of Shortcuts for scripting and automation.

But in the end, the absence of the new Siri, with all its promises, was the biggest vacuum of this year – the one that Apple has not yet reached the confidence in the intense competition of artificial intelligence assistants.