Microsoft made free access to Sora’s artificial intelligence possible

Microsoft has added the Sora video from Openai to the Bing search engine. The company, which has invested billions of dollars in Openai for years, has now added the company’s video intelligence model to its search engine.

Reportedly new tools called Bing Video Creator Introduced and uses the Sora model. This tool can produce short clips based on text commands. This feature will be available for free today in Bing’s mobile app and will be available in the future for the desktop version and the Copilot Search section. This is the first time that free access to the Sora Model has been made possible for the public; Previously, its use was limited to money users.

Soraa Video Tool Merge in Bing search engine

Microsoft has already taken steps to integrate Openai’s artificial intelligence capabilities with its products, such as 2023, adding the Dall · E of Openai to the Bing search engine, and the addition of video production tools will be evaluated in the same process.

The Sora Model faced reactions at the beginning of the release; For example, the CEO of YouTube warned about using the video content of the platform to teach the model. Also, some early participants in the trial phase were criticized for its performance. However, this model was released by the end of last year.

Currently, Sora is increasingly competing with other models of video production; Like Google’s VEO 3, which offers more sophisticated and sophisticated capabilities.

Adding Sora to Bing is part of Microsoft’s widespread efforts to develop and integrate new artificial intelligence technologies into its products. Using deep cooperation with Openai, the company is expanding the scope of artificial intelligence -based services, and the Bing Video Creator tool is a new example of this cooperation and investment path.