Apple has recently made major internal changes to its artificial intelligence team to accelerate the process of improvement of Siri and other artificial intelligence features. The most important part of these changes is the appointment of Kim Wortat, with 37 years of experience, in Apple’s various teams as the chief vice president of the company’s artificial intelligence team.
According to Theverge, this move has been done especially to enhance Apple’s efforts to artificial intelligence and improve satiety performance.
Does Apple pay more attention to artificial intelligence than Vision Pro?
The transfer of the Worteat from the AR/VR team to the artificial intelligence team reflects a major change in Apple’s priorities. After numerous problems with Siri and negative feedback from users, especially about the inability of Siri to answer simple questions such as providing Super Bull results, Apple has decided to invest more in the field of artificial intelligence, and especially Siri. This shift clearly shows that Apple has considered artificial intelligence a top priority for its future.
Apple’s artificial intelligence team is reportedly working to review satiety infrastructure and improve the company’s internal models of artificial intelligence. These updates include new features of Siri and Apple’s artificial intelligence models that are expected to be introduced in future updates such as iOS 18.4 and iOS 19.
Challenges and modification of Apple Intelligence Features
At the same time, with these changes, Apple is solving problems with the Summary of the News Intelligence, which produced wrong and confusing headlines. To fix these problems, Apple has decided to temporarily disable this feature on iOS 18.3.

Given these changes and Apple’s special focus on strengthening its artificial intelligence team, it seems that the company is planning to make more use of artificial intelligence in the future. Apple hopes that by improving Siri and adding new features, it can turn this voice assistant into a serious competitor to Google ChatGpt and Google’s Jina.
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