Google sacrifices its important assets to develop artificial intelligence

Some time ago, “Sundar Pichai”, the CEO of Google, announced 7 main goals of Google for 2024, the first of which was “to create the most advanced, safest and most responsible artificial intelligence in the world”. Now it seems that the Silicon Valley giant's dogged commitment to developing this artificial intelligence is hurting various aspects of the company.

Earlier Sundar Pichai also warned in a memo about reorganization and elimination of some jobs. In other words, Google is going to continue the mass layoffs that the company has been doing since 2023. This procedure has led to the elimination of more than 12 thousand jobs, which is perhaps only one of several possible consequences of the indiscriminate development of artificial intelligence and Google's great attention to it.

Google's extreme attention to artificial intelligence

As these jobs go away, artificial intelligence is at the center of Google's attention. In October, Google invested $2 billion in OpenAI competitor Entropy. This year, the company has redoubled its plans to integrate artificial intelligence tools such as Bard chatbot in Android phones. Also, Google promises that Gemina's artificial intelligence model will be more powerful than OpenAI's GPT-4 model.

However, some people fear that these efforts will end up at the expense of some of the company's main investments and assets, one of which is the layoff of thousands of Google employees. One of Google's software engineers, Diane Trio, recently made headlines after criticizing Google executives for poor decision-making and their focus on artificial intelligence. He wrote on his LinkedIn:

“Right now all these boring, callous executives are trying to point in a vague direction to AI while killing their golden goose.”

One of the examples of this golden goose is the employees of the Google advertising sales unit. These employees in 2022 have an equivalent income 168 billion dollars They had for Google and now this company has had many layoffs in this department. According to some reports, Google now wants to automate more marketing jobs with the help of artificial intelligence, which seems to be a very risky venture for Google.

On the other hand, the advent of generative artificial intelligence has made it almost inevitable to publish non-useful, SEO-friendly content. These content are often created with fake AI content and images and are also displayed in Google search results. However, the Mountain View giant does not pay much attention to solving these problems and instead has focused all its attention on developing artificial intelligence models as much as possible.