New Samsung TVs are introduced with advanced features

Samsung plans to once again consolidate its position in competition with Dolby in the field of HDR technology by introducing the new HDR10 Advanced Plus format. This upgraded version of HDR10+ is set to launch on Samsung’s flagship TVs in 2026, and according to the company, it will offer more brightness, richer colors and smoother motion.

HDR10 Advanced Plus is developed based on the HDR10 Plus standard that was first introduced in 2017. This new version includes six new features designed to take full advantage of modern display technologies such as mini-LED and micro-LED panels with brightness up to 5000 nits. According to Forbes, these tools include: HDR10 Bright plus genre optimization (Genre Optimization), intelligent motion smoothing (reducing image skipping and motion blur by intelligently adjusting frames for a smoother display), intelligent gaming, local tone-mapping, and advanced color control.

The main purpose of these capabilities is to increase flexibility for content creators and TVs in fine-tuning how to display HDR content. For example, HDR10 Bright Plus helps TVs display brightness and light details more realistically using intelligent metadata.

The genre optimization feature allows creators to tag the type of content (action, drama, sports, etc.) so that the TV can adjust tone-mapping accordingly. Intelligent Motion Smoothing (FRC) is also designed to reduce image skipping and motion blur.

For gamers, the Smart Gaming feature automatically adjusts Tone-Mapping based on ambient light to maintain consistent image quality. Local Tone-Mapping improves contrast and fine-tunes backlight control by dividing the image into smaller areas and blocks. Advanced color control also improves the TV’s understanding of color data, resulting in a more accurate and natural display of colors.

Samsung has yet to show a working version of this format and only provided a simulated demo that showed a brighter image, with better shadow detail and more vibrant colors.

This new format will first be released on high-end Samsung TVs in 2026, and Prime Video will be the first streaming platform to support it. Samsung is expected to provide more information at CES in January.