Green color is one of the beautiful colors of nature, which is directly related to peace and tranquility. Do you know the personality traits of people who like and use green more than others? In this article, we will learn about the psychology of green color and its use in fashion.
Psychology of colors; A strong measure to show people's personality
Color is a powerful tool for communication and the colors we choose for our clothes can show our personality and even our desires. They send subtle messages to those around us. For this reason, theorists have been trying to understand the meaning associated with different colors for centuries.
History, laws and regulations have influenced the banning or mandating of certain color palettes since the distant past. For example, the colors we see in the uniforms of doctors, nurses, and surgeons are all set. As another example, during the Tudor period in England, crimson was forbidden to anyone below the rank of Knight of the Garter. Only people above this rank could wear this expensive color.
The meanings of colors are different in different cultures. For example, in India, red is worn for weddings and white for mourning. In many other countries, black is for mourning, but in a few countries it is used for weddings.
Historically, we are faced with different meanings in colors. For example, movie stars once wore black to the Golden Rose ceremony to raise awareness of the #MeToo movement. In another era, women like Rihanna, Viola Davis and Beyoncé tried to support black women by wearing yellow in the #BlackWomenInYellow movement. Therefore, the color green has its own meanings.
The psychology of green
In color psychology, colors that are made up of longer wavelengths are considered “warm colors,” while colors like green that have shorter wavelengths are “calming or cool.” Our eyes have to adjust themselves to see colors with longer wavelengths; But to see cool colors like green, they don't need to be adjusted. That's why they say, when your eyes are tired, look at something green for a while.
Green is a combination of yellow happiness and blue calmness that stimulates harmony and balance in our brain. This color is often associated with health, nature, peace and even wealth. You'll find this color in hospitals, spas, yoga studios, and other places that promote healthy living or relaxation. Green is also a symbol of nature, so eco-friendly companies often use this color in their branding. Let's explore some aspects of green psychology:
Green is relaxing
Shades of green can help us relax. For this reason, designers often use green in public spaces such as restaurants and hotels.
One study showed the effect of outdoor exercise on participants who exercised indoors. For this study, subjects were divided into two groups: one group watched a video of an outdoor area with green vegetation while exercising, and the other group watched a video with gray tones. The results showed that the first group had less mood disorder and felt less tired.
Dark greens are soothing; So if you are nervous or anxious, wear dark green clothes to feel calm. This effect is thought to be due to the association of green in nature.
Green is associated with health
In general, the color green presents an image of health and vitality and can have a positive effect on our physical health. For example, the Japanese believe that spending time in nature surrounded by green vegetation may make us less prone to high blood pressure. Also, the color green seems to reduce stress and promote physical healing. This is the reason for using green color in medical centers.
Green is related to nature
The calming effects of green are probably due to its association with nature; Because people find nature relaxing and refreshing. Some researchers say that the positive association with the color green has evolved in our brains: early humans knew that the color green in nature represented food, water, and shelter. Being in natural green environments or viewing images of lush landscapes can be associated with reduced stress, better control of impulsive behaviors, and improved concentration.
Green's strong associations with nature may even lead us to think of something green as healthy and natural, even when it isn't. For example, one study found that many people may consider a candy labeled as a healthier option than a candy labeled a different color, even when the nutritional value of both is the same.
Green motivates us
Some people find the color green motivating. A study found that people who seek more success often prefer the color green to colors like red. Participants in this study even associated words related to success with the color green and words related to failure with the color red.
Green is a sign of optimism
In financial markets, when the market is bullish and bullish, asset price charts are colored green. Meanwhile, the rising market is shown in red.
In one study, it was found that participants exposed to the color green felt more optimistic and hopeful, and their fear of failure decreased.
Green is associated with memory enhancement
The color green may be helpful when remembering information. In one study, subjects were presented with a list of emotionally charged words written in different colors. Then they were asked to recall certain words. Many of them remembered the words written in green faster. This study made the researchers put forward the theory that green color strengthens memory.
Symbolic meanings of green color
The meaning of colors is strongly related to personal experiences and cultural items. However, each color has specific meanings that can be considered common among all people from different nations and cultures. In this section, we examine the symbolic meanings of the color green. Some of them are positive and some of them are negative.
Positive meanings of green
1. Green is a symbol of harmony, peace and tranquility. The term “showing green light” conveys confirmation, and in traffic lights, green also indicates go and safety; While red means stop:
The term “green room” also refers to a room that is painted green and people who are going to appear in a TV show spend some time there to gain concentration and calm their nerves.
2. Green is a sign of fertility. In ancient mythology, green color was usually considered to represent fertility. According to this concept, in the 15th century, the wedding dress was chosen to be green. Ancient Iranians called the last month of winter as Esfand due to the fertility of nature. Because they believed that in the month of March, spring and greenery will return to the earth. The ancient Greeks associated the god of the underworld, Osiris, with rebirth, agriculture and fertility, and for this reason, they depicted his face in green.
3. Green can be a sign of excitement. Especially the refreshing shades of green that can evoke the spring season, inspire a fresh sense of renewal after the coldness of winter. Some people feel energized and inspired when they encounter bright greens.
4. Some believe that green is a symbol of compassion. Therefore, those who wear green are helpful, kind and caring people.
Some stylish green men's clothes
Negative meanings of green
Green color can represent jealousy and selfishness; Especially the darker shades. It is also considered a symbol of physical illness; Like when someone's face turns yellowish green.
Uses of green color psychology
The psychology of green color manifests itself throughout our daily lives. For example, we can mention the following:
1. Manufacturers, advertisers, and marketers use green to convey health messages and communicate with the environment. For example, the packaging of sustainable products is often green in color. In cleaning products, the combination of blue and green color is used to convey freshness and purity.
2. In military equipment and clothing, in addition to camouflage with nature, green color is used to calm the soldiers and relieve eye fatigue.
3. Concepts related to environmental concerns are often referred to as green.
Green color in business and trade
According to the psychology of green color, it can be said that this color is a symbol of money, transparency and prosperity in business. Choosing green to represent a business instills a sense of trust and has the capacity to make people feel safe. Some brands use this color to show their concern for environmental issues. Most businesses in the healthcare and food industries rely on the color green as part of their business strategies. They use the color green to promote a healthy lifestyle.
Green color in branding and marketing
Green is one of the cold and relaxing colors. According to the psychology of colors, cool colors make people calmer and reduce their anxiety. Therefore, top brands, known for incorporating green into their color schemes, usually offer products of high reliability and quality.
If you own a clothing boutique, green might be a great color to use in your brand, as it plays an important role in putting shoppers at ease. Organic food stores can use this color; Because green evokes nature. If your business is related to investments that aim to enhance wealth for your clients, green is also a great choice for branding.
Which businesses should avoid green?
Any business that wants to encourage customers to take immediate action should stay away from green in their branding. Green may also carry connotations of jealousy and greed, so you need to decide whether this color in your brand conveys the concept of tranquility and nature, or shows an excessive focus on money.
Green character type
Green personality type are people who use green color more than others. These people often tend to be analytical, calm and logical, and their thirst for learning is great. They can sometimes be described as forward thinking and strategic thinkers who are made to be leaders. Greens usually behave responsibly and their decisions are based on science and facts.
Usually, these people can be considered reliable, intelligent, intelligent and independent. They quickly adapt to new situations and have no problem understanding abstract ideas and concepts, they love nature and are often family-oriented, they are humble and generous, and their need for intimacy makes them good friends and emotional partners. Their relationship is based on respect and loyalty.
On the negative side, green lovers may be lethargic and show little enthusiasm in romantic partnerships. Their excessive independence may make them unable to socialize with others and disappoint the other party. Sometimes they may act immature and inexperienced, and of course, jealousy is also seen in negative greens.
Symbolism of green color in different cultures
Green color can create a sense of peace and security and has been a symbol of fertility and luck for a long time. You have probably heard about Cheshzag; In the past, the “green-eyed monster” was used as a metaphor to convey the feeling of jealousy. Of course, these beliefs are obsolete today and are considered superstitions.
As the color of nature, green has a special glory and represents peace, growth and balance. Even in clothes and fashion, it has the same meaning. However, a change in the shade, hue or saturation can change the meaning of the green dress.
In Eastern culture, green is associated with eternal life, fertility, health, youth and prosperity. In China, it is forbidden for men to wear a green hat because in Chinese culture, this hat represents a man whose wife is cheating on him.
Western cultures see green as a symbol of money, novelty, immaturity and unfortunately, jealousy. Of course, it is also related to prosperity, luck and wealth and is also a symbol of Christmas.
The meaning of different shades of green in clothes
People whose closets are mostly green show others that they are confident and in favor of peace and friendship. These people inspire others with a calm personality. Also, because green is the color of nature, they declare that they are friendly to the environment.
This color is ideal for a sense of connection with nature and the earth. It also creates a friendly mood and thus can be beneficial when meeting others. Green is also great for starting a project or starting a new chapter in life.
The meaning of pure green clothes
Pure green is a completely saturated green, commonly known as grass green. This green does not contain any color other than its two primary colors. This type of green is found in abundance; Because it is the color of nature and we see it in fields, forests and wherever there is a plant. When you wear pure green, you look more confident and give the impression that you are pro-environment. Therefore, it is not surprising to say that the people who wear pure green more than anyone else are the ones who want to be liked by society and accepted by others.
Wearing pure green while giving you a healthy and natural look shows that you have confidence in yourself. Since this color is more towards the quiet side of the color wheel, you should always try to balance it with other colors. In general, it is very rare to see a man walking down the street in a pure green suit. This color is more common for women.
The meaning of light green clothes
We have two types of light green: light green and pale green. Among these two, bright green has positive and symbolic effects; But pale green is perceived more negatively.
Light green represents youth, playfulness and unrestrainedness and has more and more positive energy than other greens. Pale green, which is the color of growing plants, indicates inexperience, immaturity as well as youth. It can mean a new beginning in life.
The meaning of dark green clothes
Dark types of green include dark green, forest green, jade green and emerald green. Each of these colors have different meanings.
dark green: This green creates the most negative feeling. It not only shows jealousy and spite, but also greed, excessive ambition and selfish tendencies.
forest green: The darkest shade is green and the color symbolizes peace. Forest green is a symbol of overcoming contradictions and challenges. It also shows empathy and attention to the feelings of others.
However, forest green can also represent deception and betrayal. Of course, most olive shades of green are considered to have these meanings; It means a green that is mixed with a little yellow and is actually a dark greenish yellow.
Green jade: The freshest type is dark green. This color symbolizes trust, diplomacy, spiritual generosity and secrecy. Of course, it also strengthens the qualities of enlightenment, wisdom and knowledge in the person who wears this color.
Emerald Green: Emerald is a symbol of inspiration and wealth and creates a sense of positivity and motivation. It is a symbol of luxury and happiness in emotional life.
The meaning of neutral green clothes
This green is also called sage green. A green that is pale and close to gray. First of all, it expresses wisdom, intelligence and experience. Of course, because of its green tone, it is also a sign of nature love.
An attractive variety of women's green dresses
final word
In this article, we talked about the psychology of green color and learned about its symbolic meaning in the fields of health, business, marketing and branding. Next, we learned the meaning of green color in different clothes. This relaxing color is one of the cool colors and has a strong connection with nature and environment. For this reason, most brands or people who are concerned about the environment use this color symbolically.
What do you think about the psychology of the color green? What brands do you know that use green in their logos and products?
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